THE SHORT ANSWER
A white label maintenance plan should include tested updates, offsite backups, uptime monitoring, security scans, fixes when an update breaks something, and a branded monthly report. You resell it at your own price. With us your cost starts at $25 a site, and our suggested resell price starts at $59.
Maintenance is the easiest recurring revenue an agency can add, and the easiest to get wrong. Promise too little and clients cancel. Promise too much and the margin disappears. Here is what to include in a white label WordPress maintenance plan in 2027, and what to leave out.
01What every plan must include
- Core, theme and plugin updates, tested on staging before major releases.
- Offsite backups, with a restore that has actually been tested.
- Uptime monitoring with alerts.
- Security scans and malware cleanup.
- Fixing anything an update breaks, at no extra charge.
- A monthly report with your logo and colors.
02What to add in higher tiers
| Add-on | Why clients pay for it |
|---|---|
| Content edit hours | Small changes without a new quote |
| Faster response time | Stores and lead sites lose money when down |
| More frequent backups | Sites with daily orders or posts |
| Speed checks | A number they can see improve |
Our full tier breakdown and pricing advice is in how to price WordPress care plans clients renew.
03What to leave out
- Unlimited edits. They turn a plan into an open-ended project.
- Hosting, unless you actually run the servers.
- New features and redesigns. Quote them separately.
- SEO services, unless you have someone who does them properly.
FROM OUR DESK
The first month of a new plan always starts with a health check. Old sites often hide outdated plugins, failed backups or a hacked file. Fix those first, then the monthly routine stays quiet.
04How white label maintenance works
You own the client relationship. The partner does the work behind you.
- Week 1: you send the site list, hosting and admin access.
- Week 1: the partner runs a health check and flags anything urgent.
- Week 1: your logo and colors go on the report template.
- Month 1: the first report arrives, ready to forward to your client.
CHECK THE NOTICES
Make sure plugin emails, backup alerts and security notices go to you, not to the partner or the client. Anything with the partner’s name on it breaks the white label.
05The tools behind it
Most partners run maintenance with a management dashboard such as ManageWP or MainWP, a backup tool such as UpdraftPlus or BlogVault, Wordfence for security and UptimeRobot for monitoring. Ask any partner which tools they use and who owns the accounts.
Start with your five oldest sites.
Free health check for up to 5 sites, then white label plans from $25 a site with your logo on every report.
06FAQ
What is white label WordPress maintenance?
A partner maintains your clients’ WordPress sites while you sell the service under your own brand. Reports and notices carry your logo, and the client never deals with the partner.
How much does white label maintenance cost?
With us, $25, $40 or $99 a month per site depending on the tier. Our suggested resell prices are $59, $99 and $229.
Do you need access to hosting?
Admin access is enough for most tasks. Hosting or SFTP access helps for restores and malware cleanup.
Can I mix tiers across clients?
Yes. Each site gets the tier that fits it.
